Our website is the market leader for dating and social community services, giving us a significant competitive advantage with every major search engine. By browsing through our users, prospects will learn the advantages of system, leading our ideal customers to purchase our services.

Social Media Plan

·         We will continue to embrace social media through various avenues, including the blog, the articles, and the revamped Expert Advice area. The blog will provide the site with a steady stream of fresh and relevant content; an RSS feed of this content will appear on the website's index page. The articles will grow with the addition of new content and will continue to attract commenter’s. The new Expert Advice area will provide prospects and casual browsers with a forum to be able to ask relevant questions to experts’ users and they can give the advice and the answer for those who seek a friend.

Lead Generation Plan

Internal Lead Generation:

• JANDO throughout our site, more prominent on higher value and content relevant sections, such as internal SERP results and arrangement articles.
• Cross-promotion of our content and software products within our own site network

External Lead Generation:

• Targeted Pay-Per-Click campaigns for high-value keywords and areas of the site where prospects are more likely to be in a 'buy' mode based on their search queries.
• Partnerships through existing relationships, and to increase brand-name exposure and site traffic. New partnership opportunities will be heavily pursued.
• Monthly newsletter sent out to opt-in prospects and current clients. These individuals have opted into our mailing list knowing we are industry experts, and this trust makes them more likely to use our services and buy our services.
• Community outreach through our own blogging efforts and participating in relevant conversations throughout the Web, via forums, blogs, twitter, wikis, etc. These are soft-plugs where our aim is to add value to outside conversation while increasing our own brand recognition and inbound links to our website.
• Significant Search Engine Optimization campaign with two main goals:
  • focus on improving the rankings of our existing keywords
  • broaden keyword coverage with new unique content
• Affiliate marketing with offerings of free content and competitive monetary
• Incentive to affiliates to promote our brand and services.